Google brings expanded AMP support to search and display ads

 When Google launched its AMP project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Google is now using the AMP technologies to speed up some of its core money-making services. Read More

Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More

Google launches the Chrome Enterprise Bundle for IT admins

a young sundar pichai Google is making it easier for IT admins to deploy and manage its Chrome browser in their businesses. The new Chrome Enterprise Bundle gives admins a single installer for the Chrome browser, the Chrome Legacy Browser Support extension for running the occasional ActiveX widget and a number of administrative policy templates. With the launch of Chrome 58, Google’s browser now also… Read More